Child Passenger Safety Week
September 18-24, 2022 (Child Passenger Safety Week) / September 24, 2022 (National Seat Check Saturday)
Car crashes are a leading cause of death for children. On average, two children under 13 were killed and an estimated 374 were injured every day in 2019 while riding in cars, SUVs, pickups, and vans.
608 child passenger vehicle occupants died in traffic crashes in 2019.
38% of children who died in 2019 while riding in passenger vehicles were unrestrained, compared to 33% in 2018.
NHTSA and the Ad Council launched a new series of public service ads (PSAs) that urge parents and caregivers to protect their child’s future at every stage of life, by making sure they secure them in the correct car seat for their age, height, and weight.
The campaign materials were created pro bono by Campbell Ewald, Casanova McCann, Mister Face, and Wordsworth & Booth and include English and Spanish radio, print, outdoor, and web banner ads. The English PSAs direct to NHTSA.gov/TheRightSeat and the Spanish PSAs direct to NHTSA.gov/Protegidos, where parents can find more information on how to determine if their child is in the right seat for his or her age and size. Use these free safety materials to generate awareness about child car safety in your community throughout the year.
You can also visit PSACentral to download the latest work.
Want to customize one of our radio or print PSAs with the tag of your local DOT or organization? Please email Feedback-TSM@dot.gov for more information on this process:
Assets are available for use in donated and paid media. Availability for use in paid or donated media is specified below.